Where “Design” is the subjective expression of an original object for another subjectivity. Nothing comes from nothing.1 The best products come from something, perhaps a vital spark or maybe one of these words:

  • Process / Product
  • Want / Desire
  • Need / Necessity
  • Problem to be Found / Problem to be Solved
  • Problems requiring Solutions / Solutions requiring Problems
  • Market-Demand-Pull / Technology-Invention-Push2
  • Question / Answer
  • Function / Purpose / Telos
  • Idea
  • Concept
  • Metaphor / Analogy
  • Form / Shape / Pattern / Structure
  • Aesthetic / Style / Sensible
  • Material
  • Change / Flow / Flux3
  • Intention / Tension / Intensity
  • Know-how / Know-that4
  • Tool / Technique / Technology / Method / Instrument
  • Machine / Mechanism / Robot / Automaton / Labor Saving Device
  • Automated Thing / Autonomous Object
  • Organ / Organisation / Part / Whole
  • Goal orientation / Political orientation
  • Sector / Market / Brand / Industry / Discipline
  • Comfort / Cleanliness / Convenience
  • Emotionally Unexplained / Attitude / Gut Feeling / Intuition
  • Cultural Meaning / Social Milieu / Market Trend
  • Curiosity / Contingency / Chance Encounter
  • Play / Word Play / Challenge / Battle / Win / Loss / Trade-off / Truce

Regardless of your reasons for getting started, we believe all things matter. The Product Design process is the first and last critical stage to simultaneously create and destroy the most potential value.5

Parmenides,  2L. B. Archer (1974),  Heraclitus, Gilbert Ryle(1949), perceived value in its many guises