SOS is the leading Product Design business delivering solutions across multiple categories. SOS or Subject-Object-Subject is the three-step model describing our creative process. Design itself is difficult to define but here it’s simply a subjective expression of an original object for yet another subjectivity. Nothing comes from nothing.1 The best products come from something, probably a vital spark or one of these words:

  • Want / Desire
  • Need / Necessity
  • Problems to be Found / Problems to be Solved
  • Problem requiring a Solution / Solution requiring a Problem / Co-evolution of Problem/Solution
  • Question / Answer
  • Market-Demand-Pull / Technology-Invention-Push2
  • Sector / Market / Brand / Industry / Discipline
  • Material
  • Form / Shape / Pattern / Structure
  • Aesthetic / Style / Sensible
  • Idea
  • Function / Purpose / Telos
  • Concept
  • Metaphor / Analogy
  • Change / Flow / Flux3
  • Intention / Tension / Intensity
  • Know-how / Know-that4
  • Craft / Making / Autopoiesis
  • Tool / Technique / Technology / Method / Instrument / Invention
  • Machine / Mechanism / Robot / Automaton / Labor Saving Device
  • Automated Thing / Autonomous Object
  • Body / Corpus / Organ / Organisation / Part / Whole
  • Goal orientation / Political orientation
  • Expectation / Requirement / Specification / Boundary / Condition / Constraint
  • Comfort / Cleanliness / Convenience
  • Emotionally Unexplained / Attitude / Gut Feeling / Intuition / Evolutionarily Unexplained
  • Cultural Meaning / Ethnographic / Social Milieu / Market Trend / Insight
  • Curiosity / Contingency / Chance Encounter
  • Game / Play / Word Play / Free Play / Developmental Psychology / Challenge / Battle / Win / Loss / Trade-off / Truce
  • Process / Product

Regardless of your reasons for getting started, we believe all things matter. The Design process is the first and last critical stage to simultaneously create and destroy your potential value.5

Parmenides,  2L. B. Archer (1974),  Heraclitus, Gilbert Ryle (1949), perceived value in its many guises