Design as the subjective expression of an original object for another subjectivity.

Nothing comes from nothing.1 The best products come from something, a vital spark perhaps or maybe one of these words:

  • Need / Necessity
  • Want / Desire
  • Curiosity
  • Contingency / chance encounter
  • Intention / Tension / Intensity
  • Function
  • Aesthetic, style or sensible
  • Change / Flows / Fluxes2
  • Tool / Technique / Technology / Method
  • Know-how / Know-that3
  • Material
  • Idea
  • Form / Shape / Pattern
  • Concept
  • Comfort / Cleanliness / Convenience
  • Organisation / Organs / Parts / Wholes
  • Political orientation
  • Goal orientation
  • Question or answer
  • Problem to be solved
  • Problem to be found
  • The emotionally unexplained / an attitude / gut feeling or intuition
  • Cultural meaning, the social milieu or trends trending

Regardless of your reasons for getting started, we believe all things matter. The Product Design process is the first and last critical stage to simultaneously create and destroy the most value.4

Parmenides, Heraclitus, Gilbert Ryle, Perceived value in its many guises