SOS is the leading Product Design studio delivering solutions across multiple categories. SOS or Subject-Object-Subject is a three-step structure describing our creative process. Design itself is difficult to define but here it’s simply a Subjective projection of an original Object for another Subjectivity. It’s about making images, models and prototypes of something that does not fully exist yet. That sounds bizarre – it’s a fascinating activity and sometimes an unpredictable experience. We’re not necessarily concerned with “what is” but rather with “what can be.” Good Design occurs when a final object is congruent with all the ideas that helped produce it. Nothing comes from nothing; nihilism.1 Something is always better than nothing. The best products come from something, probably a vital spark or one of these striking words:

  • Design / Plan / Scheme / Program / Paradigm / Preparation
  • Product / Process / Means / End
  • Rational Need / Necessity / Irrational Want / Desire / Attractor / Drive / Will
  • Curiosity / Question / Answer
  • Problems to be found / solved / worth solving
  • Problem-Solutions / Solution-Problems / Coexistent Problem-Solution
  • Thesis / Antithesis / Synthesis / Dialectic / Dialogue / Position / Negation / Rhetoric / Sophistry / Contradiction / Consistency / Corruption 
  • Abstract / Concrete / Transcendental / Immanent / Universal / Particular / Single / Plural / Multiple
  • Idea / Ideal / Essence / Substance / Spirit / Soul / Seed / Thought / Meditation / Memory / Mind / Faculty
  • Identity / Difference / Repetition / Habit / Deference / Distinguish / Individual / Conscience / Idiot
  • Meaning / Society / Culture / Polity / Ethnos / Mythos / Logos / Milieu / Ethos / Morale / Story / Rite
  • Interpretation / Hermeneutic / Translation
  • Material / Element / Force / Pressure / Work / Labor / Energy / Heat / Power / Resource / Efficiency / Waste
  • Oikos / Economy / Market / Home / Domus / Cell / Consumption / Nutrient / Source / Store / Sink / Generation / Growth / Ecology
  • Balance / Less / More / Equal / Lack / Excess / Surplus / Profit / Debt / Supply / Demand / Scarcity / Decadence
  • Form / Shape / Effigy / Pattern / Fractal / Fit / Compatibility / Distortion / Mode / Model / Module / Transform
  • Phainomenon / Shine / Appearance / Style / Fashion / Beauty / Sense / Nerve / Vision / Perception / Contact / Taste
  • Noumenon / Thing-in-itself / Self / Ontos
  • Action / Agency / Operation / Expression / Emotion / Mood / Communication / Exchange / Trade / Commodity / Goods / Service / Gift / Praxis
  • Function / Purpose / Aim / Target / Goal / Telos / Use / Utility / Objective
  • Concept / Connection / Joint / Context / Container / Content / Relation / Assembly / Metaphor / Analogy / Continuity / Confusion
  • Existence / Survival / Subsistence / Persistence / Determination / Annihilation
  • Being / Is-ness / Nonbeing / Belonging / Other / Another / Void / Presence / Absence
  • Phusis / Nature / Second Nature / Reserve / Root / Deracinate / Radical / Life / Death / Bios / Anthropos / Anima / Symbiosis
  • Demos / City / Monarch / Dictate / Honor / Aristos / Despot / Nation
  • Arche / Origin / Beginning / Chronos / Aeon / Age / Centre / End / Fates / History / Secular / Futures / Destinies / Eternity / Oblivion / Forgotten
  • Image / Likeness / Imitation / Mimesis / Presentation / Representation / Simulate / Copy / Fake / Genuine 
  • Monism / Dualism / Opposite / Symmetry / Asymptote / Bias / Master-Slave
  • Deception / Illusion / Spectre / Dream / Fiction / Fantasy / Magic / Possibility
  • Attitude / Posture / Direction / Vector / Search / Heuristic /  Disorientation / Discovery
  • Selection / Sort / Filter / Choice / Bifurcation / Divergence / Commitment / Decision / Node
  • Logic / Premise / Assumption / Lemma / Hypothesis / Expectation / Surprise / Deduction / Induction / Abduction / Inference / Conclusion / Science 
  • Sign / Signal / Icon / Symbol / Symptom / Index / Language / Grammar / Glossary / Code / Syntax / Reference
  • Word / Noun / Name / Nomenclature / Verbum / Adjective / Conjunction / Preposition / Determiner / Fix / Tense / Exclamation
  • New / Novus / Novel / Innovation / Old / Obsoletus / Worn-out / Young / Begotten / Born / Perish
  • Gen/ius/ealogy/esis/ocide/us / Eugenics / Species / Lineage / Descent / Ancestor / Progeny / Ascent / Link / Chain / Evolution / Revolution / Instinct
  • Family / House / Servant / Folk / Blood / People / Kin / Heir / Kith / Friend / Neighbor
  • Author / Auteur / Authenticity / Authority / Graphe / Draught / Text / Script 
  • Change / Flow / Flux2 / Emanation / Motion / Gradient / Inertia / Rate / Regulation / Metabole / Circuit / Cycle / Sta/te/sis/tistic / Permanence1
  • Space / Place / Location / Ground / Topology / Environment / Worlds / Situation / Scene / Stranger / Alienation
  • Intention / Tension / Wu wei / Intensity / Ad hoc / Improvisation / Accident / Error / Default / Defect / Failure / Strength
  • Cause / Chance / Potentia / Actual / Virtual / Probability / Risk / Contingency
  • One / Many / Part / Whole / System / Total / Emergence / Organ / Organization
  • Common / Uncommon / Composite / Mix / Unity / Division / Break / Share / Intersect / Cut
  • Stability / Harmony / Concord / Agreement / Contract
  • Effect / Impression / Affect / Influence / Impact / Control
  • Hindsight / Insight / Foresight / Providence / Prudence / Intuition / Hunch / Guess
  • Property / Possession / Quality / Characteristic / Behavior / Predicate / Parameter / Variable / Feature / Motif / Detail / Bundle
  • Knowledge / Episteme / Intellect / Ignorance / Know-how / Skill / Know-that3 / Fact / Counterfactual / Evidence / Proof / Test / Theory
  • Truth / Belief / Justification / Justice / Faith / Fidelity / Trust / Doxa
  • Craft / Art / Muse / Make / Build / Ready-made / Made-ready / Apparatus / Repair / Manufacture / Creation / Construction / Destruction / Poiesis
  • Tool / Technique / Technology / Method / Instrument / Invention / Contrivance / Weapon / Double-edge / Biface
  • Market-Demand-Pull / Technology-Invention-Push4
  • Machine / Mechanism / Robot / Automaton / Manual / Labor Saving Device / Manage / Hand / Fist
  • Calculation / Calibration / Reckoning / Ratio / Accounting / Inventory / Computation / Prophecy
  • Body / Corpus / Extension / Incorporation / Incorporeal
  • Requirement / Specification / Boundary / Border / Frame / Margin / Constraint / Capacity / Freedom / Absolute
  • Limit / Finitude / Infinity / Set / Group / Simple / Complex
  • Nomos / Law / Rule / Right / Bill / Crime / Sin / Public / Private / Guide / Principle / Standard / Custom / Deviation / Normal
  • Number / Degree / Series / Order / Sequence / Class / Caste / Rank / Tax / Grade / Measure / Dimension / Datum / Tolerance
  • Point /  Line /  Curve /  Edge /  Face / Surface /  Solid /  Section /  Scale / Size / Proportion
  • Chaos / Mess / Disorder / Entropy / Friction / Resistance / Irreversible / Strife / Discord / Mix-up / Confusion
  • Perfection / Flaw / Purity / Refinement / Sublime / Complete / Full / Devine / Sacred / Hieros / Theos
  • Category / Type / Sort / Brand / Mark / Industry / Sector / Discipline / Genre
  • Comfort / Fear / Grief / Passion / Pathos / Disgust / Resentment / Malice / Care / Safety / Convenience / Cleanliness / Hygiene / Health
  • Madness
  • Game / Competition / Play / Win / Loss / Advance / War / Withdraw / Impasse / Trade-off / Risk-Cost-benefit / Compromise / Rise-Fall / Vic/tim/tor

Regardless of your Reason for getting started, we believe all things matter. The Design process is the first and last critical stage to create and destroy the most Value.5

Parmenides,  2 Heraclitus,  3 Gilbert Ryle (1949), 4 L. B. Archer (1974), perceived value in its many guises